The Velvet Principle
The Velvet Principle


The Velvet Principle is a multi-disciplinary design consultancy that helps makes sense of the places we visit to maximise the experience. Placing visitor needs at the centre, we:

·      Develop pragmatic wayfinding strategies to help people

       navigate and explore without getting lost;

·      Design compelling information solutions to

       communicate what there is to see, do or learn;

·      Implement the spirit of the brand within buildings.

Ultimately helping our clients deliver great customer service and engaging brand experiences that lead to:

       Increased dwell, spend and brand loyalty

       Positive word of mouth

       Efficient operations management

       Motivated staff

       Impressed investors and clients

       Reduced costs and increased revenues.

 Empowering visitors to enhance returns