The Velvet Principle
Sean Brereton
Sian Kelly

Creative Director and Founder

Over the last 20 years Sean has been creating and implementing brand and wayfinding solutions for high profile developments worldwide.  Initially within architectural practices The Design Research Unit and Leslie Jones, before moving to Saatchi and Saatchi X. In his spare time Sean is a keen cyclist, is currently restoring a 1970s VW Beetle (a father and son project) and can be found on a Saturday afternoon turning out for Twickenham Rugby Club.

Operations Director and Founder 

Sian’s previous experience was on the client side in sales and marketing, strategy and innovation management. She's worked for a diverse range of organisations including Coca- Cola, The National Physical Laboratory and Innovate UK (the government’s innovation agency), where she was the lead specialist for the creative and digital sector. In her spare time Sian enjoys going to the gym, has recently joined a cycling club and is currently learning to play the saxophone.

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Sean Brereton

Creative Director and Founder

Over the last 20 years Sean has been creating and implementing brand and wayfinding solutions for high profile developments worldwide.  Initially within architectural practices The Design Research Unit and Leslie Jones, before moving to Saatchi and Saatchi X. In his spare time Sean is a keen cyclist, is currently restoring a 1970s VW Beetle (a father and son project) and can be found on a Saturday afternoon turning out for Twickenham Rugby Club.



Sian Kelly

Operations Director and Founder 

Sian’s previous experience was on the client side in sales and marketing, strategy and innovation management. She's worked for a diverse range of organisations including Coca- Cola, The National Physical Laboratory and Innovate UK (the government’s innovation agency), where she was the lead specialist for the creative and digital sector. In her spare time Sian enjoys going to the gym, has recently joined a cycling club and is currently learning to play the saxophone.