The Velvet Principle
The Velvet Principle


Wayfinding Strategy and Design

Wayfinding is concerned with helping people navigate from place to place. As a specialist wayfinding consultancy, we understand the cognitive processes involved in navigation and how to interpret the environment to identify where interventions are needed. Whilst signs have a role to play The Velvet Principle takes a holistic approach encompassing the architectural features, lighting, interior design and public art in the solution.

A successful wayfinding scheme is intuitive, doesn’t intrude, aligns with the brand and design environment. Whatever the scale of the project The Velvet Principle has the experience and skills to:

  • Develop the wayfinding strategy
  • Design the information (including maps, plans, pictograms) and sign hardware
  • Design digital applications
  • Project manage the procurement and installation