September 2021

Inclusive Design – Wayfinding

Historically inclusive design has tended to focus on visual or mobility impairments, with minimal consideration for neurodiversity or hidden disabilities. Thanks to a series of high-profile campaigns by a number of charities and support organisations, things are changing. In the wayfinding world, the successful accessible toilets campaign by Crohn’s & Colitis UK is one that comes to mind. However we need to move beyond the mindset that inclusive design is about catering for 20% of the population with a diagnosed disability. The reality is that most of us are likely to be affected by physical, sensory or cognitive impairments during our lifetime

Biophilic Wayfinding & Environmental Graphic Design

What are the benefits of biophilic design and how can wayfinding and environmental graphic design contribute. In this post we explore the evidence and discuss the different components that make up biophilic design

How to Assess Wayfinding Schemes

When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as a whole? Here we explore different ways for evaluating the performance of wayfinding schemes.