When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as a whole? Here we explore different ways for evaluating the performance of wayfinding schemes.
Value of design
So often we come across wayfinding being erroneously equated as another word for signs. To put the record straight, wayfinding is a recognised, albeit niche design discipline. There is a raft of specialist wayfinding consultancies whose business it is to design solutions to increase legibility and help people find their way round buildings, towns and cities. Where signs may or equally may not be part of the solution.
Designers use a range of sophisticated digital tools to bring their ideas to life. But however smart these softwares are, it requires specialist experience and training in the relevant design discipline to be designer