When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as a whole? Here we explore… Read More »Evaluating the Performance of Wayfinding Schemes
Value of design
Not Obscure Business Speak for Signs. I’ve never previously responded to a piece in a newspaper, but an article published this week, by an FT journalist no less, is a great example of how far wayfinding has come as a… Read More »Wayfinding – It’s a Value Adding Discipline…
There’s a meme currently doing the rounds along the lines of … it might only take me thirty minutes to do, but that’s down to thirty years’ experience. The sub text being that you’re not simply benefiting from the time… Read More »Knowing How to Use Adobe Illustrator Doesn’t Make you a Designer.