Why graphic design is a key component of urban design. It’s the graphic objects that give a place its colour; encourages us to explore; keep us safe; communicates its purpose and why we should be interested. It helps us to connect with a place and can inspire just as much passion as the architectural or landscape design.
Value of design
When it comes to sustainable wayfinding design – material selection and dematerialisation strategies are an obvious focus. However, to ensure that the end result is fit for purpose, future proofed and contributes positively to the overall aesthetic and enjoyment of a place, the most important factors are the underpinning strategy and design.
When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as a whole? Here we explore different ways for evaluating the performance of wayfinding schemes.
So often we come across wayfinding being erroneously equated as another word for signs. To put the record straight, wayfinding is a recognised, albeit niche design discipline. There is a raft of specialist wayfinding consultancies whose business it is to design solutions to increase legibility and help people find their way round buildings, towns and cities. Where signs may or equally may not be part of the solution.
Designers use a range of sophisticated digital tools to bring their ideas to life. But however smart these softwares are, it requires specialist experience and training in the relevant design discipline to be designer