The Brain Science of Wayfinding
It might surprise you, but work to understand the complexities of the brain processes involved in wayfinding and navigation has been a fertile area of academic research for many decades. Its importance was recognised in the award of the 2014 The Nobel Prize in Physiology or Medicine, to three research scientists. Here we discuss how the principles underpinning the development of wayfinding strategies reflect how our brains work. Proving, if you needed it, that wayfinding design is part art – part science.