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# The Velvet Principle

Wayfinding Consultants

## Sitemaps

- [XML Sitemap](https://thevelvetprinciple.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Restricting Access to Back of House by Design - Without Alienating Guests](https://thevelvetprinciple.com/restricting-access-to-back-of-house-by-design-without-alienating-guests/) - You've designed a welcoming front of house experience, how do you maintain that welcome whilst stopping guests from straying into the back of house areas.
- [Digital Wayfinding Signage](https://thevelvetprinciple.com/digital-wayfinding-signage/) - Overview of the current screen technologies used in digital wayfinding signage and how to select the best option for your design and requirements.
- [Why Wayfinding Needs to be Part of an Active Travel Strategy](https://thevelvetprinciple.com/why-wayfinding-needs-to-be-part-of-an-active-travel-strategy/) - Investing in pedestrian and cycling routes is key to encouraging more active travel choices. Here’s why we also need to add wayfinding information into the mix.
- [When to Appoint Wayfinding Consultants](https://thevelvetprinciple.com/when-to-appoint-wayfinding-consultants/) - Managing a large development project and need guidance on when to appoint wayfinding consultants? The answer ... the earlier in the design process the better.
- [What is Wayfinding?](https://thevelvetprinciple.com/what-is-wayfinding/) - We take issue with a Financial Times journalist view that wayfinding is another word for signs and explain why it's a value adding discipline
- [Wayfinding Project Process](https://thevelvetprinciple.com/wayfinding-project-process/) - About to procure or manage a wayfinding project for the first time? Here we describe the development process and what to expect.
- [Wayfinding Procurement](https://thevelvetprinciple.com/wayfinding-procurement/) - Tasked with a wayfinding procurement? Here's a quick guide on how and where to find appropriate suppliers for the job.
- [Signage Design for Colour Blindness](https://thevelvetprinciple.com/signage-design-for-colour-blindness/) - 8% of males and 0.5% of females are estimated to have some degree of colour vision deficiency - here's some guidance on signage design for colour blindness
- [n2 Sustainable Office Wayfinding Design](https://thevelvetprinciple.com/n2-sustainable-office-wayfinding-design/) - Example of sustainable office wayfinding design for a prime office development in London, which uses a combination of design and materials selection to meet client objectives
- [Wayfinding Language](https://thevelvetprinciple.com/language-of-wayfinding-consultancy/) - Every discipline has its own language. Here are the key terms you're likely to come across when working on wayfinding projects.
- [Inclusive Wayfinding Information Design](https://thevelvetprinciple.com/inclusive-wayfinding/) - A summary of key highlights and reminders from a symposium exploring Inclusive wayfinding information recently attended by The Velvet Principle
- [Pedestrian Map Design](https://thevelvetprinciple.com/pedestrian-map-design/) - Maps and plans are an important tool the wayfinding consultant's armoury. Here’s a checklist of things to consider in pedestrian map design
- [Why You Need a Wayfinding Audit and How To Go About It](https://thevelvetprinciple.com/importance-of-a-wayfinding-audit/) - Need to make changes to your existing wayfinding? To ensure seamless integration, make sure you do a full wayfinding audit before you start.
- [Green Route Wayfinding](https://thevelvetprinciple.com/green-route-wayfinding/) - When developing policies for greening urban landscapes and encouraging active lifestyles, don't forget to add wayfinding for green routes into the mix.
- [How to Calculate a Realistic Budget for a Wayfinding Signage Project](https://thevelvetprinciple.com/how-to-calculate-a-realistic-budget-for-a-wayfinding-signage-project/) - Tasked with creating a budget for a wayfinding signage package? Here's a few things to consider to ensure alignment with the cllient vision.
- [Guidance for Festival Wayfinding](https://thevelvetprinciple.com/guidance-for-festival-wayfinding/) - Finding your way round large complex festival sites can be challenging - here’s some practical guidance to help increase the effectiveness of festival wayfinding
- [Great Example of Low Tech Wayfinding Design](https://thevelvetprinciple.com/great-example-of-low-tech-wayfinding-design/) - Sometimes using what you’ve got to hand can work so well – as demonstrated by this low tech wayfinding design within Orford Ness visitor attraction in Suffolk
- [Fire Safety Regulation Compliant Wayfinding Signage Designed For Phoenix](https://thevelvetprinciple.com/fire-safety-regulation-compliant-wayfinding-signage-designed-for-phoenix/) - Updated Fire Safety Regulation compliant wayfinding signage implemented within Phoenix Community Housing apartment blocks, delivers a uniform design across the estate.
- [Design, Review, Revise, Repeat](https://thevelvetprinciple.com/design-review-revise-repeat/) - When it comes to a design review - no response is worse than having to respond to seemingly endless change requests. Seek out and embrace the feedback
- [Celebrating 15 Years of The Velvet Principle](https://thevelvetprinciple.com/celebrating-15-years-of-the-velvet-principle/) - Celebrating The Velvet Principles 15th Birthday - our grateful thanks to all the amazing people we've have the privilege of working with and the clients who've put their trust in us
- [Importance Of Landmarks in Wayfinding](https://thevelvetprinciple.com/importance-of-landmarks-in-wayfinding/) - Landmarks have an important role to play in wayfinding. They provide points of reference and add colour to directions
- [The Art Of Vertical Banner Design](https://thevelvetprinciple.com/vertical-banner-design/) - Not sure how to orientate the text on vertical banner signs - bottom to top or top to bottom? Here's the low down on good practice in vertical banner design
- [Icons, Pictograms And Symbols](https://thevelvetprinciple.com/icons-pictograms-and-symbols/) - What's the difference between icons, pictograms and symbols? We give our view on their different uses in wayfinding design
- [Strategies for Sustainable Wayfinding Design](https://thevelvetprinciple.com/sustainable-wayfinding-design/) - How to design sustainable wayfinding schemes - there's more to it than the environmental credentials of the materials used in the signs.
- [Wayfinding Scheme Maintenance](https://thevelvetprinciple.com/wayfinding-scheme-maintenance/) - Why it's important to factor in the maintenance requirements of your wayfinding scheme from the start and the questions you need to consider.
- [Lifecycle Approach to Wayfinding Design](https://thevelvetprinciple.com/lifecycle-approach-to-sustainable-design/) - Sustainable wayfinding design: the importance of considering the whole lifecycle and what to consider for each stage
- [Assessing Wayfinding Schemes](https://thevelvetprinciple.com/how-to-assess-wayfinding-schemes/) - Why assessing wayfinding schemes is important and how to set targets, monitor performance and continuously improve to meet changing needs
- [Biophilic Wayfinding Design](https://thevelvetprinciple.com/biophilic-wayfinding-design/) - With biophilic design proven to benefit our physical and mental well-being, here's why we should be exploring biophilic wayfinding design solutions
- [Inclusive Wayfinding Design](https://thevelvetprinciple.com/inclusive-design-wayfinding/) - Inclusive wayfinding design is a no-brainer - most of us are likely to be affected by a physical, sensory or cognitive impairment at some times during our life.
- [Investing in a New Wayfinding Scheme? Make Sure You Include the Back of House](https://thevelvetprinciple.com/wayfinding-design-for-back-of-house/) - If you're commissioning a new wayfinding scheme, make sure you don't forget about the back of house wayfinding requirements. Here's why it's important.
- [What do Wayfinding Consultants Do?](https://thevelvetprinciple.com/wayfinding-whats-that-all-about/) - Not really sure what wayfinding is or what a wayfinding consultant does? Here's a quick explanation of what it is and isn't.
- [Wayfinding Signage Fire Safety Regulations](https://thevelvetprinciple.com/wayfinding-signage-fire-regulations/) - New wayfinding signage fire safety regulations came into force in Jan 2023 - here's what you need to do if you own or manage an apartment block that's 11m high
- [Wayfinding Project Scope](https://thevelvetprinciple.com/developing-the-scope-for-wayfinding-projects/) - Tasked with developing a wayfinding project scope document? Here's a handy checklist to ensure you cover all bases.
- [Celebrating 10 Years](https://thevelvetprinciple.com/celebrating-10-years-2/) - Celebrating 10 years in business - developing and designing wayfinding schemes for retail, office, residential and public sector environments.

## Pages

- [Wayfinding Consultancy, London](https://thevelvetprinciple.com/) - We are a London based wayfinding consultancy - designing wayfinding strategies that help people navigate, route plan and understand places.
- [Retail & Town Centre](https://thevelvetprinciple.com/retail-town-centre/) - Retail & Town Centre Projects Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Chineham Shopping, Basingstoke Client: Supermarket REIT, Atrato St James Quarter, Edinburgh Client: Nuveen Castle
- [Back of House Wayfinding: 20 Fenchurch St, London](https://thevelvetprinciple.com/back-of-house-wayfinding-20-fenchurch-st/) - Large-scale graphics painted on walls provide a low cost, back of house wayfinding design which is both functional and adds character.
- [Wayfinding Case Studies](https://thevelvetprinciple.com/wayfinding-and-sign-design-portfolio/) - Read about some of our sign design and wayfinding case studies for retail, town centre, residential, office and mixed use schemes.
- [One Carrington, Super Prime Apartment Wayfinding](https://thevelvetprinciple.com/one-carrington-apartment_wayfinding/) - Apartment wayfinding design in a super prime residential building within London's exclusive Mayfair district, inspired by the architectural details and finishes
- [Sustainable Development Goals & Policies](https://thevelvetprinciple.com/sustainability-goals/) - A mix of operational policies, performance measurements and initiatives that are the Sustainable Development Goals for The Velvet Principle
- [Wayfinding Consultants](https://thevelvetprinciple.com/wayfinding-consultants/) - We are London based wayfinding consultants - designing information and graphics to guide, inform and enliven places
- [News, Views and Wayfinding Good Practice](https://thevelvetprinciple.com/news-views-and-wayfinding-good-practice/) - Latest news and views on wayfinding good practice, tools, technology, accessibility, sustainability, procurement and project management.
- [Chineham Shopping Centre, Basingstoke - Shopping Mall Wayfinding](https://thevelvetprinciple.com/chineham-shopping-centre-basingstoke-shopping-mall-wayfinding/) - Design of an updated brand identity as part of a wider shopping mall wayfinding refresh for Chineham Shopping Centre, an outdoor shopping precinct in Basingstoke
- [Wayfinding Design: About Us](https://thevelvetprinciple.com/about-the-velvet-principle/) - The Velvet Principle are specialist wayfinding design consultancy - implementing design solutions to help people understand places.
- [Equality & Diversity Policy](https://thevelvetprinciple.com/equality-and-diversity-policy/) - The Velvet Principle is committed to the principles of equality and diversity in how we manage our business and our design solutions.
- [Brook Place, Sheffield: Apartment Signage](https://thevelvetprinciple.com/brook-place-apartment-signage/) - Read how the signature architecture is reflected within the design of the apartment signage for Brook Place, Sheffield
- [Boar Lane Car Park Wayfinding](https://thevelvetprinciple.com/car-park-wayfinding-boar-lane/) - How a combination of colour, numbers and supergraphics can be used to deliver cost-effective and impactful car park wayfinding design
- [Wayfinding Query: Contact](https://thevelvetprinciple.com/contact-the-velvet-principle/) - Got a wayfinding query or just want to find out more about The Velvet Principle? Please do get in contact for a no obligation chat.
- [n2, London: Sustainable Wayfinding Design](https://thevelvetprinciple.com/wayfinding-consultants/n2-london-sustainable-wayfinding-design/) - To meet the client’s BREEAM Outstanding target, read how this sustainable wayfinding design delivered carbon savings of approximately 4 tonnes
- [Sustainable Design Materials for Wayfinding](https://thevelvetprinciple.com/sustainable-design-materials-for-wayfinding/) - Looking to source innovative sustainable materials for your wayfinding signage? Take a look at our sustainable materials library.
- [Guide to Buying Wayfinding Consultancy](https://thevelvetprinciple.com/guide-to-buying-wayfinding-consultancy/) - Tasked with a wayfinding procurement? Download a copy of this guide to buying wayfinding consultancy, to help you get the best outcome from the process.
- [Wayfinding Signs: Gatehouse Apartments](https://thevelvetprinciple.com/gatehouse-apartments-signage-and-wayfinding/) - The design of the wayfinding signs are inspired by cruise ships from the Golden Age of Travel for this private rental development in Southampton.
- [Mall Wayfinding Design: Spires Shopping Centre, Barnet](https://thevelvetprinciple.com/mall-wayfinding-design-spires-shopping-centre/) - A refreshed mall wayfinding design was needed to reflect the remodelling and new identity for this high street shopping centre.
- [Volkhonka Vision: Place Identity Design](https://thevelvetprinciple.com/volkhonka-vision-place-identity-design/) - The Velvet principle designed an extensible identity and literature system for this placemaking regeneration project in Moscow
- [Wayfinding Guidelines: Aldar](https://thevelvetprinciple.com/wayfinding-guidelines-manual/) - The Velvet Principle developed a comprehensive wayfinding guidelines manual to support the roll out of Aldar's new brand identity.
- [K&L Gates Offices: Glass Manifestation Design](https://thevelvetprinciple.com/k-l-gates-glass-manifestation-design/) - The design of the glass manifestation and signs for this office pays homage to the distinctive architecture while remaining true to the brand
- [One New Change: Wayfinding Signage](https://thevelvetprinciple.com/one-new-change-wayfinding-signage/) - The innovative wayfinding signage for this mixed use retail and office scheme was inspired by the architectural design and shortlisted for Design Week Awards.
- [Trinity Leeds: Shopping Centre Wayfinding](https://thevelvetprinciple.com/shopping-centre-wayfinding-trinity-leeds/) - With street level entrances to both the ground and first floor, how did The Velvet Principle solve this shopping centre wayfinding challenge?
- [Trinity Kitchen, Environmental Graphic Design](https://thevelvetprinciple.com/environmental-graphic-design-trinity-kitchen/) - How creative environmental graphic design helps set the stage for delivering a unique brand experience within this innovative food concept.
- [Office Wayfinding: 20 Fenchurch St](https://thevelvetprinciple.com/20-fenchurch-st-office-wayfinding/) - The unique design of the signs express the building as a brand in this office wayfinding scheme designed for 20 Fenchurch St, London
- [Visitor Attraction Wayfinding: Sky Garden, London](https://thevelvetprinciple.com/visitor-attraction-wayfinding-sky-garden/) - This visitor attraction wayfinding scheme expresses the 'building as brand' using colour to differentiate from the main office building
- [School Wayfinding Signage: Netley Campus, London](https://thevelvetprinciple.com/school-wayfinding-signage-netley-campus/) - The contemporary identity design and supergraphics for this school wayfinding signage aligns with the aspirational ethos of the school
- [Netley Residential: Apartment Signage Design](https://thevelvetprinciple.com/apartment-signage-design-netley-residential/) - The Velvet Principle developed the naming strategy and designed an elegant apartment signage solution for the residential buildings on this campus development
- [Flat Signage Design: Solstice Apartments, Milton Keynes](https://thevelvetprinciple.com/flat-signage-design-solstice-apartments/) - The brand name is the inspiration behind this flat signage design. With the character of the summer solstice reflected in the graphics and colour selection.
- [Retail Sign Design: Bluewater Shopping Centre](https://thevelvetprinciple.com/retail-sign-design-bluewater/) - A new retail sign design and mall wayfinding help increase the visibility of this mall within The Bluewater Shopping Centre.
- [Wayfinding London: Marble Arch Place](https://thevelvetprinciple.com/wayfinding-london-marble-arch-place/) - The Velvet Principle worked on the naming strategy and designed the wayfinding for this prestigious London based office and residential scheme
- [Qatar Petroleum, Boardroom: Signage and Wayfinding](https://thevelvetprinciple.com/qatar-petroleum-royal-boardroom-signage-and-wayfinding/) - Inspired by the interior architecture, the signage and wayfinding design delivers VIP standard customer care in the Royal Boardroom for Qatar Petroleum
- [Residential Wayfinding Signage: Clippers Quay, Salford](https://thevelvetprinciple.com/clippers-quay-salford-residential-wayfinding-signage/) - How the brand identity was captured within the residential wayfinding signage for this significant development at Clipper’s Quay, Salford.
- [Town Centre Wayfinding: The Lexicon, Bracknell](https://thevelvetprinciple.com/town-centre-wayfinding-the-lexicon-bracknell/) - Find out how The Velvet Principle met the brief to design a town centre wayfinding scheme that was 'uniquely' Bracknell for this significant regeneration project
- [Residential Wayfinding: Regents Crescent, London](https://thevelvetprinciple.com/regents-crescent-residential-wayfinding-london/) - This residential wayfinding design aligns with the iconic regency heritage while reflecting the contemporary luxury living ethos.
- [Victoria Square, Woking: Town Centre Wayfinding and Signage](https://thevelvetprinciple.com/victoria-square-woking-town-centre-wayfinding-and-signage/) - The design of the wayfinding and signage for Victoria Square in Woking takes its inspiration from the engineering and futuristic heritage of the town.
- [Sign Design: Castle Quay Waterfront, Banbury](https://thevelvetprinciple.com/castle-quay-waterfront-banbury-sign-design/) - Wayfinding and town centre sign design for Castle Quay Waterfront, Banbury - helping to establish new routes through the town to key amenities
- [St James Quarter: Intuitive Wayfinding](https://thevelvetprinciple.com/st-james-quarter-edinburgh-intuitive-wayfinding/) - Read how The Velvet Principle worked with the wider team to design an intuitive wayfinding design concept for St James Quarter, Edinburgh.
- [The Waterfront, Mixed Use Wayfinding](https://thevelvetprinciple.com/mixed-use-wayfinding-the-waterfront/) - The design of this mixed use wayfinding scheme in Muscat uses a combination of the brand colours to differentiate between retail and office uses.
- [Portfolio](https://thevelvetprinciple.com/portfolio/)
- [Modern Slavery Act Statement](https://thevelvetprinciple.com/modern-slavery-act-statement/) - Modern Slavery Act Statement for The Velvet Principle
- [Privacy Policy](https://thevelvetprinciple.com/privacy-policy/) - Data privacy and security policy for The Velvet Principle
- [Sustainability Policy](https://thevelvetprinciple.com/sustainability-policy/) - The Velvet Principle places sustainability at the heart of what we do in both our business operations and our design.
- [Celebrating 10 years in Business](https://thevelvetprinciple.com/the-velvet-principle-celebrate-10-years/) - London based, wayfinding consultants The Velvet Principle celebrate 10 years of designing wayfinding and signage projects.
- [Cookie Policy (UK)](https://thevelvetprinciple.com/cookie-policy-uk/) - Cookie Policy for The Velvet Principle

## Categories

- [Uncategorized](https://thevelvetprinciple.com/category/uncategorized/)
- [Wayfinding Technology](https://thevelvetprinciple.com/category/wayfinding-technology/)
- [Managing Wayfinding Projects](https://thevelvetprinciple.com/category/managing-wayfinding-projects/)
- [Wayfinding design toolbox](https://thevelvetprinciple.com/category/wayfinding-design-toolbox/)
- [Inclusive Design](https://thevelvetprinciple.com/category/inclusive-design/)
- [Sustainable Design](https://thevelvetprinciple.com/category/sustainable-design/)
- [Environmental Graphics](https://thevelvetprinciple.com/category/environmental-graphics/)
- [The Velvet Principle News](https://thevelvetprinciple.com/category/the-velvet-principle-news/)