Regent’s Crescent

Regent's Crescent, London

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Client:   CIT, Midgard

Brief:     Wayfinding strategy, design & implementation

Sector:   Residential

Located close to Regent’s Park, with its elegant Grade 1 listed façade designed by John Nash, Regent’s Crescent is an iconic exemplar of regency architecture.  Developer CIT’s, vision was to restore the building to its former glory. Celebrating the regency grandeur with a modern contemporary feel, to create 67 luxurious apartments, 9 garden villas and a suite of shared amenities.

We were introduced to this fabulous project by the interior architectural team Millier. The wayfinding brief was to provide a high standard of customer service, while preserving the exclusive nature and privacy of the residents. As such the information needed to be clearly visible, when and where needed, but fade into the background when not required.

Although there are a series of entrances and exit routes along the crescent, these are restricted to the use of residents. The service protocol is to channel visitors through the main entrance to the concierge. The high-end nature of the development dictated that a discrete approach to entrance identification was required. As a result, a series of intuitive cues are used to direct visitors to the entrance.

Taking inspiration from the high-quality materials and colour palette of Millier’s design, the wayfinding signs (manufactured by Reade Signs) are made up of individual characters applied directly to the walls. Made in a mixture of bronze and brass with a heritage patina finish, the design nods to the heritage with a modern aesthetic.  

Wayfinding signs on the staircase in Regents Crescent

Images courtesy Reade Signs

External view along regent's Crescent
Level identification sign
Example of apartment directional information applied as individual numbers and symbols to the wall
Residents Entrance sign design
Internal direction signs in Regents Crescent
Directional signs on wood panelled wall