Services

Wayfinding

Designing accessible wayfinding strategies that cover the whole visitor journey is the core of what we do. It’s what our Creative Director has been doing for 25+ years for major retail, commercial office, public sector, town centre and residential projects across the UK and internationally.

Whether it’s a new development, refreshing an existing scheme or solving discrete wayfinding challenges, The Velvet Principle has the expertise and experience to deliver a comprehensive, accessible wayfinding scheme.

Photograph showing an illuminated wayfinding totem signs designed for The Lexicon, Bracknell. The sign is made from two wooden poles that are angled to create a V-shape. These enclose two lozenge shaped signs, in lime green with white letters. The larger bottom sign features a map and list of retailers and amenities. The smaller top one provides directional information to selected locations
Fingerpost sign with a grey post with two light blue paddle signs attached towards the top and right angles to the post. These feature directional information about key destinations in white lettering. There is blue decoration around the top and bottom of the post and the sign is installed in a grassy area in front of an apartment building

Sign Design

Signs are the most tangible element of any wayfinding scheme. We design both sign product and content for both static or more dynamic digital information solutions. Never losing sight of the functional requirement, we make the design work hard to communicate the essence of the brand or place. The result is something that is firmly anchored within its location.​

It’s not just about wayfinding, we design graphics and information to cover a broad set of communication requirements within buildings. Including applying brand identities and the design of interpretive and terms of use information. 

Large illuminated directional sign to Trinity Kitchen, attached to a column finished in green metro tiles. Trinity is written as individual letters, with green illumination with kitchen in a pink neon running across these at angle. The name is contained in a lozenge shape, with an arrow running along the outside from the rights edge across the top. The arrow has white spot lights running along a central recess on a green background. The sides of the arrow shape are pink.
Large graphics applied to the right of a doorframe and across the top width. Features a lilac (partial) lozenge shape with a white acorn shape and letters in the middle. The is laid over a similar fuchsia lozenge which is offset to the right and feature a white graphic of a tree and the word tree.
Large letter T in a gothic style, applied above the entrance to The Trinity Leeds shopping centre. The sign is formed from a stainless steel outline and filled with individual metal discs to give it sparkle. In front of the sign is a metal mesh sculpture of the goddess Minerva

Manifestation Design

Full height glass doors, windows or partitions in public buildings require glass manifestation to help prevent injuries from people inadvertently from walking into them.  Beyond the healthy and safety requirements, manifestation or window film is often applied to provide modesty screening or privacy.

Rather than ordering from a catalogue, why not opt for something bespoke?  Over the years The Velvet Principle have created unique patterns and designs that add to the overall aesthetic and help to tell the story behind the brand.​

Glass manifestation design in the London offices of Deutsche Telekom
View through the open door to an office. The glazed office wall is covered in manifestation which has a diffused pattern design. The room name E4 is applied to the glass as individual characters

Interpretive Information & Hoarding Design

Our purpose and reason for being is to design information that helps people get the most of the places they spend time in. Whether it’s providing orientation and navigation guidance; communicating what there is to see and do; or designing information to inform and entertain, we’ve got it covered. ​
So if you’ve got a tale to tell or a unique feature to highlight that will add value to the visitor experience – talk to us about bringing it to life.

Maybe you’ve got a void you’d like to disguise or you need to erect safety/security hoardings around a site.
Applying large scale, creative graphics that communicate the promise of things to come; promote sales or just entertain will detract from something unsightly. Embedding the character of the brand, stimulating curiosity and importantly helping to keep key community stakeholders on board.

Black vinyl hoarding with Notting Hill Gate branding and directional information applied to the glass frontage of a shop
Black vinyl hoarding, with a large pink, purple, blue and green lettering applied to the glass in an empty shop front in Notting Hill Gate

Implementing Brands in Buildings

There’s more to branding a building than a logo over the door. To create impact, it needs to be at the right scale, illuminated appropriately and in a material that works with the building. Internally, it’s developing a consistent style for use on all permanent signs – from the welcome in the reception through to room numbers and names. 
Or you can go the whole hog. Applying graphics and colour that brings the brand to life, sets the stage for the experience you want to deliver and provides a stimulating and attractive environment for your staff.

And if you need to refresh or create a new identity?  We will work with you and your team to understand you, your business objectives, target market and positioning. To get to the heart of your brand, service or place.
Our creative team will then kick in, to design an identity that expresses your values and the essence of what you’re all about. 

Image showing the internal view of a post room. The ceiling design features a photograph of a view of a blue sky seen through tree leaves. The back and left hand walls are decorated with large postage stamp graphics.
Decorative shrouds designed for The Lexicon, Bracknell to protect electric points - featuring brand imagery
Large supergraphic with a white graphic of a fisherman with an old boot on the end of his line. This is one a bright green background.
Neon signs applied to a wooden panelled background featuring the Trinity Kitchen identity; a large yellow outline of a knife and fork; a large blue outline of a cocktail glass with a cherry on a stick; and vertical lines of various lengths and colours

Kiosks to Charity Boxes.....

From time to time, we stray away from our norm, designing items that provide unique brand touchpoints. These have ranged from mobile customer service kiosks, information desks, charity boxes, seating…. 

If you are struggling to find what you want through the usual channels – challenge us. We will work with you to help visualise your idea and create the design specification. We will also find someone with the right skills and experience to build it.

Community barrow, based on a traditional costermonger barrow with wheels and wooden overarching canopy. The base is painted in aubergine and the rest is left in natural wood with a painted leaf motif in aubergine snaking up the leg rests and the canopy edge.
Charity box designed for 20 Fenchurch Street Office, which reflects the design of the building
Customer services kiosk, with a shepherd hut design for The Lexicon, Bracknell

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Tel. No:  020 8744 9283

Email: info@thevelvetprinciple.com

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