Brook Place Apartments

Brook Place Apartments,
Sheffield

Client:   Grainger plc

Brief:    Wayfinding strategy & design 

Sector:   Residential

Brook Place is a 237 home, build to rent apartment building close to Sheffield’s city centre. Arranged over 9 floors, residents benefit from a range of amenities including a gym, shared work space, lounge and a roof top terrace. The architectural design, with its Corten façade, celebrates the city’s industrial heritage and creates a distinctive landmark.

Research shows that there is a direct correlation between a customer’s length of tenure and the number of other residents they know in the building.  The amenities provide opportunities for residents to meet and get to know each other.  So, as well as welcoming prospective and new customers, the wayfinding needs to encourage residents to use these facilities

The brief was to create a kit of parts that could be used for future roll outs and so deliver a consistent quality across the portfolio. The challenge was to design a system that would be recognisably Grainger, but could be tailored to suit each particular building.

Taking the half-mast Grainger logo as the inspiration, the index, directional prompt and facility identification signs are all trapezium shaped. These signs are made from a Corten laminate, or feature the laminate as an embellishment on stainless steel – providing a direct connection with the architecture. Elsewhere there are large satin stainless-steel floor identification numbers in the lift lobbies and stairwells. A large Brook Place identity sign is featured within the reception to confirm arrival and welcome visitors.

Internal direction signs within Brook Place Apartments, in a mono pitch shape with a dark brown band on the top and corten vinyl coloured letters applied on brushed stainless steel background
Lift index sign designed for Brook Place Apartments, featuring corten steel vinyl letters on a brushed stainless steel, mono-pitched shape sign
Exterior of Brook Place Apartments, Sheffield with its corten steel facade and glazing to the ground floor.
Close up of a sign identifying the West Terrace within Brook Place Apartments. Features stainless steel letters applied onto a mono pitch shaped sign made from a Corten steel laminate
Identity sign designed for the reception for Brook Place Apartments, Sheffield, featuring individual built up letters of the building name and logo faced in a corten steel laminate
Large number five sign in brushed stainless steel, denoting the floor level in Brook Place Apartments