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Sustainability Policy Statement


The Velvet Principle Ltd recognises that it has a responsibility to the environment beyond legal and regulatory requirements. We are committed to reducing our environmental impact and continually improving our environmental performance as an integral part of our business strategy and operating methods, with regular review points. We will encourage employees, partners, customers, suppliers and other stakeholders to do the same.



Our Commitment


  1. To reduce the carbon footprint of our design solutions and business operations.
  2. Apply principles of reduce, recycle and reuse to all areas of the business.
  3.  Implement water saving measures.
  4. Actively seek out new knowledge to inform the development of more sustainable business practises and design solutions.
  5.  Share experiences, information resources and our performance to inspire action in others.
  6. Develop pragmatic solutions to evaluate performance.
  7. Review this policy on a regular basis.



Measures to Reduce Carbon

  • Source energy and heating requirements from renewable sources.
  • Switch off lights and electrical equipment when not in use.
  • Take into account the energy performance and embodied carbon in purchase decisions.
  • Take advantage of video conferences/meeting technologies to reduce the need for travel.
  • Encourage active transportation (walking and cycling) for both the carbon reduction and health and well-being benefits.
  • Otherwise to use public transport for business travel.
  •  Should public transport not be suitable to use a hybrid or electric vehicle.



Reduce, Recycle and Reuse Policy

  • Minimise the use of plastic, paper, packaging and other consumables.
  • Buy used, recycled and or repurposed products wherever possible.
  • Evaluate the environmental impact of any new items or products we intend to buy.
  • Sort waste in line with local authority recycling practice.
  • Donate unwanted electronic items to specialist charity for refurbishment or disassembly. 
  • Similarly look to donate unwanted furniture or larger items.



Design Practice

  • Consider the frequency with which information is likely to require updating in sign systems and design to minimise waste.
  • Take into account the energy performance and embodied carbon in design decision related to material selection, illumination and power.
  • Design solutions with end of life disassembly in mind.



Evaluation and Review

  • Keep up to date with new knowledge, products, services and regulatory requirements by engaging with events, organisations and forums that focus on sustainability.
  • Continuously pursue opportunities for incremental improvements, however small and incorporating new learning.
  • Report regularly on measures taken.



Sian Kelly, Director


Date:  August 2020