Empowering People

 by making sense of the places they visit 

Wayfinding Consultancy

We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.

Sign Design

We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.

Experiential Graphics

We design graphics and products for buildings and places that capture the essence and character of the brand or experience.

Latest News & Views

Celebrating 10 years

June 2020 marked The Velvet Principle’s 10th anniversary. When we started thinking about celebrating this milestone, little did we imagine that our birthday would fall

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Solstice Apartments

Latest apartment wayfinding scheme, designed and implemented for Grainger. Solstice Apartments based in the commercial heart of Milton Keynes offers 139 rental homes across six

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