Empowering People
by making sense of the places they visit
Wayfinding Consultancy
We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.
Sign Design
We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.
Experiential Graphics
We design graphics and products for buildings and places that capture the essence and character of the brand or experience.
Latest News & Views
Wayfinding – What’s that all About?
Not really sure what wayfinding is or what a wayfinding consultant does? Here’s a quick explanation of what it is and isn’t and the role of the wayfinding consultant.
Investing in a New Wayfinding Scheme? Make Sure You Include the Back of House
When designing a new wayfinding scheme, there is a tendency to focus on the main public spaces. Here we discuss why it’s important not to forget about the back of house requirements and some tips for getting the most out of your investment.
Digital Wayfinding Signage
AI, virtual/augmented reality and Internet of things might be stealing the tech limelight, but for wayfinding designers, the pace of change in digital screen technology is equally enthralling. The robustness and resolution seems to be accelerating along with a relative reduction in price (and increase in acronyms). Are we approaching a tipping point when it comes to the cost of incorporating digital screens in wayfinding signs? And how to you choose the best option for your scheme?
Inclusive Design – Wayfinding
Historically inclusive design has tended to focus on visual or mobility impairments, with minimal consideration for neurodiversity or hidden disabilities. Thanks to a series of high-profile campaigns by a number of charities and support organisations, things are changing. In the wayfinding world, the successful accessible toilets campaign by Crohn’s & Colitis UK is one that comes to mind. However we need to move beyond the mindset that inclusive design is about catering for 20% of the population with a diagnosed disability. The reality is that most of us are likely to be affected by physical, sensory or cognitive impairments during our lifetime
Biophilic Wayfinding & Environmental Graphic Design
What are the benefits of biophilic design and how can wayfinding and environmental graphic design contribute. In this post we explore the evidence and discuss the different components that make up biophilic design
How to Assess Wayfinding Schemes
When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as a whole? Here we explore different ways for evaluating the performance of wayfinding schemes.
Contact Us
Tel. No: +44 20 8744 9283
Email: info@thevelvetprinciple.com