Empowering People
by making sense of the places they visit
Wayfinding Consultancy
We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.
Sign Design
We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.
Experiential Graphics
We design graphics and products for buildings and places that capture the essence and character of the brand or experience.
Latest News & Views
When to Appoint Wayfinding Consultants?
Successful delivery of large complex building projects requires an extensive team of specialist providers. To avoid costly contract variations and make sure the project remains on track, the timing of these appointments is critical. As signs tend to be installed towards the end of the build, you’d be forgiven for thinking you don’t need to worry about the wayfinding until the latter stages. Do so at your peril – here we explain why you should consider appointing a wayfinding consultant during the concept design stage.
The Fire Safety (England) Regulations 2022 – Wayfinding & Signage
The Fire Safety (England) Regulations 2022 comes into force in January 2023. Mandating the installation of wayfinding signage in all multi-occupancy residential buildings 18 meters or seven storeys high. Here’s an overview of what you need to do to comply.
Wayfinding Procurement
For most significant property development projects, sooner or later wayfinding or signage will come up on the to do list. If it’s something you’ve not had to deal with recently or ever – trying to identify suitable suppliers could prove a little baffling.
Here’s a little guidance on how and where to find suitable suppliers for the job.
Happy 12th Birthday To Us!
It’s our 12th birthday – 12 years since we left the relative safety of the corporate world to set up The Velvet Principle.
A big thank you to all the wonderful people who’ve supported and worked with us over the last twelve years. May the adventures continue.
The Brain Science of Wayfinding
It might surprise you, but work to understand the complexities of the brain processes involved in wayfinding and navigation has been a fertile area of academic research for many decades. Its importance was recognised in the award of the 2014 The Nobel Prize in Physiology or Medicine, to three research scientists. Here we discuss how the principles underpinning the development of wayfinding strategies reflect how our brains work. Proving, if you needed it, that wayfinding design is part art – part science.
Wayfinding – What’s that all About?
Not really sure what wayfinding is or what a wayfinding consultant does? Here’s a quick explanation of what it is and isn’t and the role of the wayfinding consultant.
Contact Us
Tel. No: +44 20 8744 9283
Email: info@thevelvetprinciple.com