Empowering People

 by making sense of the places they visit 

Wayfinding Consultancy

We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.

Sign Design

We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.

Experiential Graphics

We design graphics and products for buildings and places that capture the essence and character of the brand or experience.

Latest News & Views

Wayfinding Signage for the Fire Service

In November 2020, amendments to The Building Regulations 2010 came into force. Responding to the recommendations from the Independent Review of Building, following the Grenfell Tower tragedy, these new regulations cover wayfinding signage requirements for the fire service for all apartment buildings over 11m in height with specifications for location, position, typeface and nomenclature.

Read More »

Getting Hairy with It

November is the month when normally clean-shaven males put those razors away and give the Mo a go – all in the name of charity.
The Velvet Principle’s Creative Director, Sean has been keeping us all entertained with daily updates

Read More »

Solstice Apartments

Latest apartment wayfinding scheme, designed and implemented for Grainger. Solstice Apartments based in the commercial heart of Milton Keynes offers 139 rental homes across six

Read More »

Celebrating 10 Years

June 2020 marked The Velvet Principle’s 10th anniversary. When we started developing plans for celebrating this milestone late last year, little did we imagine that

Read More »

Icons, Pictograms And Symbols

Anyone involved in the world of wayfinding and sign design is likely to come across the terms pictogram, icon and symbol sooner rather than later. As jargon goes these terms, are pretty innocuous. But what’s the difference between an icon, pictogram and symbol? We give our view on their different uses in wayfinding design.

Read More »

The Language Of Wayfinding Consultancy

Every sector, discipline and business establishes its own language. Using single words or acronyms to represent more complex constructs that act as communication shortcuts. It’s all very well if you’re in the know, but it can be a huge barrier to understanding if you’re not. So for anyone experiencing his or her first encounter with the world of wayfinding we thought it would be helpful to put together a bit of a checklist.

Read More »

© All rights reserved