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Empowering People

 by making sense of the places they visit 

Wayfinding Consultancy

We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.

Sign Design

We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.

Experiential Graphics

We design graphics and products for buildings and places that capture the essence and character of the brand or experience.

Latest News & Views

Wayfinding Development Project Process

Wayfinding Project Process

If you’re about to procure or project manage a wayfinding project for the first time, this article will help you understand what to expect during the development process.

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The RIBA Plan of Work Framework for managing construction projects

When to Appoint Wayfinding Consultants?

Successful delivery of large complex building projects requires an extensive team of specialist providers. To avoid costly contract variations and make sure the project remains on track, the timing of these appointments is critical. As

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Totem with text ranged in direction of travel

Wayfinding Procurement

For most significant property development projects, sooner or later wayfinding or signage will come up on the to do list.  If it’s something you’ve not had to deal with recently or ever – trying to

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Happy 12th Birthday

Happy 12th Birthday To Us!

It’s our 12th birthday – 12 years since we left the relative safety of the corporate world to set up The Velvet Principle.
A big thank you to all the wonderful people who’ve supported and

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