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Wayfinding Consultancy

 Empowering people by making sense of the places they visit 

The Velvet Principle is London based wayfinding and graphic design consultancy, developing wayfinding strategies that help people navigate, route plan and understand all there is to see, do or learn in a place. Capturing the brand and essence of place through the creative design of signs and decorative graphics.

Wayfinding Consultancy

We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.

Sign Design

We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.

Experiential Graphics

We design graphics and products for buildings and places that capture the essence and character of the brand or experience.

Buyers Guide to Wayfinding Consultancy

Tasked with a wayfinding procurement?

We’ve put together a handy guide to help you get the best outcome from your tender process. If it’s your first-time, there’s an introduction to the discipline; recommendations on what to include in the brief; as well as an overview of a typical wayfinding project. For the more seasoned campaigner, there’s some handy checklists, designed to act as aide memoires and ensure you cover all the bases.

Latest News & Views

and included a broad overview

Design, Review, Revise, Repeat

Seeking feedback from a range of different perspectives is an important part of the design review process. However, when you’re busy juggling competing priorities, or up against deadlines that could have financial consequences if missed, it can be difficult to allocate sufficient time. For those of us involved in the design of physical wayfinding signs, it’s not something we should

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Merging of toilet symbols to represent inclusive wayfinding design

Inclusive Wayfinding Information Design

Last week The Velvet Principle attended a symposium hosted by the SDS and SEGD London Chapter focussing on inclusive design for wayfinding information. The event featured a series of thought-provoking presentations exploring the ‘what, why, when and how’ of inclusive design. Distilling what was a packed agenda into a few takeaways, is a challenge, but these were some of the

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Sustainable office wayfinding design

n2 Sustainable Office Wayfinding Design

The design of the wayfinding signs needed to align with the client’s sustainability and wellness targets – BREEAM Outstanding and WELL Core Gold. To meet these challenges the design minimised the volume of material by applying the information as individual characters directly to the building surfaces

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Orford Ness Visitor Map

Great Example of Low Tech Wayfinding Design

With the emphasis in design consultancy tending to be on the new and innovative, we’ve come to expect detailed design reports and strategies; multi-component product specifications and manufacturing lead times spanning several months. But sometimes low tech solutions, that just use whatever is to hand can work so well – like this low tech wayfinding design at Orford Ness.

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Use of colour as a tool in the design of wayfinding signage

Signage Design for Colour Blindness

Beyond the aesthetics, colour has an important functional role in wayfinding design. Colour is often used to distinguish between floor levels, routes and different activity zones. For many people, colour offers a very clear and easy to follow intuitive cue to assist with navigation.
With an estimated 8% of the male population and 0.5% of the female population worldwide

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