Empowering People
by making sense of the places they visit
The Velvet Principle is London based wayfinding and graphic design consultancy, developing wayfinding strategies that help people navigate, route plan and understand all there is to see, do or learn in a place. Capturing the brand and essence of place through the creative design of signs and decorative graphics.
Wayfinding Consultancy
We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.
Sign Design
We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.
Experiential Graphics
We design graphics and products for buildings and places that capture the essence and character of the brand or experience.
Latest News & Views
Green Route Wayfinding
A few weeks ago I set off from home in West London on a 25km circular walk. Following paths and trails, flanked by trees, waterways and open spaces. With London’s reputation as one of the world’s most congested cities – I find that amazing.
Wayfinding Project Scope
It’s one of those conundrums – you’re going out to tender because you don’t have the internal expertise to fulfil an identified need. Yet for cost surety and ensure you hire the best person for the job, you need to be sufficiently knowledgeable to define exactly what you want. Leave anything open to interpretation and you’ll end up comparing apples
Wayfinding Project Process
If you’re about to procure or project manage a wayfinding project for the first time, this article will help you understand what to expect during the development process.
Why You Need a Wayfinding Audit and How To Go About It
To maintain the integrity of the investment, it is important that your wayfinding information is updated to reflect any changes to building structures, brand identities and use of space. Rather than introduce another layer of information or limit attention to the affected area, these changes should be integrated seamlessly within the existing wayfinding. Otherwise, you risk creating unnecessary visual clutter,
When to Appoint Wayfinding Consultants
Successful delivery of large complex building projects requires an extensive team of specialist providers. To avoid costly contract variations and make sure the project remains on track, the timing of these appointments is critical. As signs tend to be installed towards the end of the build, you’d be forgiven for thinking you don’t need to worry about the wayfinding until
Wayfinding Signage Fire Safety Regulations
The Fire Safety (England) Regulations 2022 comes into force in January 2023. Mandating the installation of wayfinding signage in all multi-occupancy residential buildings 18 meters or seven storeys high. Here’s an overview of what you need to do to comply.
Contact Us
Tel. No: +44 20 8744 9283
Email: info@thevelvetprinciple.com