by making sense of the places they visit
The Velvet Principle is London based wayfinding and graphic design consultancy, developing wayfinding strategies that help people navigate, route plan and understand all there is to see, do or learn in a place. Capturing the brand and essence of place through the creative design of signs and decorative graphics.
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Beyond the aesthetics, colour has an important functional role in wayfinding design. Colour is often used to distinguish between floor levels, routes and different activity zones. For many people, colour offers a very clear and easy to follow intuitive cue to assist with navigation.
With an estimated 8% of the male population and 0.5% of the female population worldwide
The Government has launched a £200m fund to help Local Authorities make improvements and upgrade pedestrian and cycle routes and paths. Clearly creating safe and attractive routes is critical if we’re to be persuaded to ditch cars in favour of cycling and walking. Importantly, we also need to know where these car free, safe or green route options are
It’s one of those conundrums – you’re going out to tender because you don’t have the internal expertise to fulfil an identified need. Yet for cost surety and ensure you hire the best person for the job, you need to be sufficiently knowledgeable to define exactly what you want. Leave anything open to interpretation and you’ll end up comparing apples
To maintain the integrity of the investment, it is important that your wayfinding information is updated to reflect any changes to building structures, brand identities and use of space. Rather than introduce another layer of information or limit attention to the affected area, these changes should be integrated seamlessly within the existing wayfinding. Otherwise, you risk creating unnecessary visual clutter,