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Empowering People

 by making sense of the places they visit 

The Velvet Principle is London based wayfinding and graphic design consultancy,  developing wayfinding strategies that help people navigate, route plan and understand all there is to see, do or learn in a place. Capturing the brand and essence of place through the creative design of signs and decorative graphics.

Wayfinding Consultancy

We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.

Sign Design

We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.

Experiential Graphics

We design graphics and products for buildings and places that capture the essence and character of the brand or experience.

Latest News & Views

Sign Family Diagram

Creating the Scope for a Wayfinding Project

It’s one of those conundrums – you’re going out to tender because you don’t have the internal expertise to fulfil an identified need. Yet for cost surety and ensure you hire the best person for the job, you need to be sufficiently knowledgeable to define exactly what you want. Leave anything open to interpretation and you’ll end up comparing apples

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Wayfinding Development Project Process

Wayfinding Project Process

If you’re about to procure or project manage a wayfinding project for the first time, this article will help you understand what to expect during the development process.

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This way that way fingerpost sign

Why You Need a Wayfinding Audit and How To Go About It

To maintain the integrity of the investment, it is important that your wayfinding information is updated to reflect any changes to building structures, brand identities and use of space. Rather than introduce another layer of information or limit attention to the affected area, these changes should be integrated seamlessly within the existing wayfinding. Otherwise, you risk creating unnecessary visual clutter,

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The RIBA Plan of Work Framework for managing construction projects

When to Appoint Wayfinding Consultants?

Successful delivery of large complex building projects requires an extensive team of specialist providers. To avoid costly contract variations and make sure the project remains on track, the timing of these appointments is critical. As signs tend to be installed towards the end of the build, you’d be forgiven for thinking you don’t need to worry about the wayfinding until

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Totem with text ranged in direction of travel

Wayfinding Procurement

For most significant property development projects, sooner or later wayfinding or signage will come up on the to do list.  If it’s something you’ve not had to deal with recently or ever – trying to identify suitable suppliers could prove a little baffling.
Here’s a little guidance on how and where to find suitable suppliers for the job.

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