Empowering People
by making sense of the places they visit
Wayfinding Consultancy
We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.
Sign Design
We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.
Experiential Graphics
We design graphics and products for buildings and places that capture the essence and character of the brand or experience.
Latest News & Views
Celebrating 10 years
June 2020 marked The Velvet Principle’s 10th anniversary. When we started thinking about celebrating this milestone, little did we imagine that our birthday would fall during a worldwide pandemic. However
Digital Screens for Wayfinding Applications
What are the technology Options? AI, virtual/augmented reality and Internet of things might be stealing the tech limelight, but for wayfinding designers, the pace of change in digital screen technology
Evaluating the Performance of Wayfinding Schemes
When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of
Solstice Apartments
Latest apartment wayfinding scheme, designed and implemented for Grainger. Solstice Apartments based in the commercial heart of Milton Keynes offers 139 rental homes across six floors. The design of the
Contact Us
Tel. No: 020 8744 9283
Email: info@thevelvetprinciple.com