by making sense of the places they visit
The Velvet Principle is London based wayfinding and graphic design consultancy, developing wayfinding strategies that help people navigate, route plan and understand all there is to see, do or learn in a place. Capturing the brand and essence of place through the creative design of signs and decorative graphics.
Latest News & Views
Why Wayfinding Needs to be Part of an Active Travel Strategy
The Government has launched a £200m fund to help Local Authorities make improvements and upgrade pedestrian and cycle routes and paths. Clearly creating safe and attractive routes is critical if we’re to be persuaded to ditch cars in favour of cycling and walking. Importantly, we also need to know where these car free, safe or green route options are
Green Route Wayfinding
A few weeks ago I set off from home in West London on a 25km circular walk. Following paths and trails, flanked by trees, waterways and open spaces. With London’s reputation as one of the world’s most congested cities – I find that amazing.
Wayfinding Project Scope
It’s one of those conundrums – you’re going out to tender because you don’t have the internal expertise to fulfil an identified need. Yet for cost surety and ensure you hire the best person for the job, you need to be sufficiently knowledgeable to define exactly what you want. Leave anything open to interpretation and you’ll end up comparing apples
Wayfinding Project Process
If you’re about to procure or project manage a wayfinding project for the first time, this article will help you understand what to expect during the development process.
Why You Need a Wayfinding Audit and How To Go About It
To maintain the integrity of the investment, it is important that your wayfinding information is updated to reflect any changes to building structures, brand identities and use of space. Rather than introduce another layer of information or limit attention to the affected area, these changes should be integrated seamlessly within the existing wayfinding. Otherwise, you risk creating unnecessary visual clutter,
When to Appoint Wayfinding Consultants
Successful delivery of large complex building projects requires an extensive team of specialist providers. To avoid costly contract variations and make sure the project remains on track, the timing of these appointments is critical. As signs tend to be installed towards the end of the build, you’d be forgiven for thinking you don’t need to worry about the wayfinding until