Empowering People

 by making sense of the places they visit 

Wayfinding Consultancy

We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.

Sign Design

We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.

Experiential Graphics

We design graphics and products for buildings and places that capture the essence and character of the brand or experience.

Latest News & Views

Solstice Apartments

Latest apartment wayfinding scheme, designed and implemented for Grainger. Solstice Apartments based in the commercial heart of Milton Keynes offers 139 rental homes across six

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Celebrating 10 Years

June 2020 marked The Velvet Principle’s 10th anniversary. When we started developing plans for celebrating this milestone late last year, little did we imagine that

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Icons, Pictograms And Symbols

Anyone involved in the world of wayfinding and sign design is likely to come across the terms pictogram, icon and symbol sooner rather than later. As jargon goes these terms, are pretty innocuous. But what’s the difference between an icon, pictogram and symbol? We give our view on their different uses in wayfinding design.

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The Language Of Wayfinding Consultancy

Every sector, discipline and business establishes its own language. Using single words or acronyms to represent more complex constructs that act as communication shortcuts. It’s all very well if you’re in the know, but it can be a huge barrier to understanding if you’re not. So for anyone experiencing his or her first encounter with the world of wayfinding we thought it would be helpful to put together a bit of a checklist.

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Digital Screens for Wayfinding Applications

AI, virtual/augmented reality and Internet of things might be stealing the tech limelight, but for wayfinding designers, the pace of change in digital screen technology is equally enthralling. The robustness and resolution seems to be accelerating along with a relative reduction in price (and increase in acronyms). Are we approaching a tipping point when it comes to the cost of incorporating digital screens in wayfinding signs?

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