Wayfinding, Sign Design & Environmental Graphics Consultancy
Empowering People
by making sense of the places they visit
Wayfinding Consultancy
We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.
Sign Design
We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.
Experiential Graphics
We design graphics and products for buildings and places that capture the essence and character of the brand or experience.
Latest News & Views
Inclusive Design – Wayfinding
Historically inclusive design has tended to focus on visual or mobility impairments, with minimal consideration for neurodiversity or hidden disabilities. Thanks to a series of high-profile campaigns by a number of charities and support organisations, things are changing. In the wayfinding world, the successful accessible toilets campaign by Crohn’s & Colitis UK is one that comes to mind. However we need to move beyond the mindset that inclusive design is about catering for 20% of the population with a diagnosed disability. The reality is that most of us are likely to be affected by physical, sensory or cognitive impairments during our lifetime
Biophilic Wayfinding & Environmental Graphic Design
What are the benefits of biophilic design and how can wayfinding and environmental graphic design contribute. In this post we explore the evidence and discuss the different components that make up biophilic design
How to Assess Wayfinding Schemes
When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as a whole? Here we explore different ways for evaluating the performance of wayfinding schemes.
Sustainable Wayfinding Design: Taking a Whole Lifecycle Approach
A key sustainability challenge for anyone involved in commissioning, designing or manufacturing wayfinding signs, is to think well beyond day one. To future -proof and lengthen the operational life of the information, by really exploring what the likely requirements will be in 2, 5 or 10 years’ time and factoring these into the design. All the while recognising that at some point, the scheme will have outlived its useful life and designing sign forms so that component materials can be easily recovered to be recycled or repurposed.
Wayfinding Scheme Maintenance
When specifying a new wayfinding system, it’s important to factor in the ongoing maintenance costs. Beyond ensuring the physical infrastructure is safe and kept in good order, you need to think about how frequently the information may need updating; the extent of likely changes; how critical the response time will be and budget. Feeding these into the design process will help ensure that the scheme is affordable over the long-term.
Importance of Graphics in Urban Design
Why graphic design is a key component of urban design. It’s the graphic objects that give a place its colour; encourages us to explore; keep us safe; communicates its purpose and why we should be interested. It helps us to connect with a place and can inspire just as much passion as the architectural or landscape design.
Contact Us
Tel. No: +44 20 8744 9283
Email: info@thevelvetprinciple.com