Empowering People
by making sense of the places they visit
Wayfinding Consultancy
We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.
Sign Design
We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.
Experiential Graphics
We design graphics and products for buildings and places that capture the essence and character of the brand or experience.
Latest News & Views
Wayfinding Procurement
For most significant property development projects, sooner or later wayfinding or signage will come up on the to do list. If it’s something you’ve not had to deal with recently or ever – trying to identify suitable suppliers could prove a little baffling.
Here’s a little guidance on how and where to find suitable suppliers for the job.
Happy 12th Birthday To Us!
It’s our 12th birthday – 12 years since we left the relative safety of the corporate world to set up The Velvet Principle.
A big thank you to all the wonderful people who’ve supported and worked with us over the last twelve years. May the adventures continue.
The Brain Science of Wayfinding
It might surprise you, but work to understand the complexities of the brain processes involved in wayfinding and navigation has been a fertile area of academic research for many decades. Its importance was recognised in the award of the 2014 The Nobel Prize in Physiology or Medicine, to three research scientists. Here we discuss how the principles underpinning the development of wayfinding strategies reflect how our brains work. Proving, if you needed it, that wayfinding design is part art – part science.
Wayfinding – What’s that all About?
Not really sure what wayfinding is or what a wayfinding consultant does? Here’s a quick explanation of what it is and isn’t and the role of the wayfinding consultant.
Investing in a New Wayfinding Scheme? Make Sure You Include the Back of House
When designing a new wayfinding scheme, there is a tendency to focus on the main public spaces. Here we discuss why it’s important not to forget about the back of house requirements and some tips for getting the most out of your investment.
Digital Wayfinding Signage
AI, virtual/augmented reality and Internet of things might be stealing the tech limelight, but for wayfinding designers, the pace of change in digital screen technology is equally enthralling. The robustness and resolution seems to be accelerating along with a relative reduction in price (and increase in acronyms). Are we approaching a tipping point when it comes to the cost of incorporating digital screens in wayfinding signs? And how to you choose the best option for your scheme?
Contact Us
Tel. No: +44 20 8744 9283
Email: info@thevelvetprinciple.com