Empowering People
by making sense of the places they visit
The Velvet Principle is London based wayfinding and graphic design consultancy, developing wayfinding strategies that help people navigate, route plan and understand all there is to see, do or learn in a place. Capturing the brand and essence of place through the creative design of signs and decorative graphics.
Wayfinding Consultancy
We develop integrated wayfinding strategies that use a range of tools to enable people to navigate and route plan.
Sign Design
We design content and sign forms that communicate all there is to see, do or learn in a place and guide people on their journey.
Experiential Graphics
We design graphics and products for buildings and places that capture the essence and character of the brand or experience.
Latest News & Views
Signage Design for Colour Blindness
Beyond the aesthetics, colour has an important functional role in wayfinding design. Colour is often used to distinguish between floor levels, routes and different activity zones. For many people, colour offers a very clear and easy to follow intuitive cue to assist with navigation.
With an estimated 8% of the male population and 0.5% of the female population worldwide
Why Wayfinding Needs to be Part of an Active Travel Strategy
The Government has launched a £200m fund to help Local Authorities make improvements and upgrade pedestrian and cycle routes and paths. Clearly creating safe and attractive routes is critical if we’re to be persuaded to ditch cars in favour of cycling and walking. Importantly, we also need to know where these car free, safe or green route options are
Green Route Wayfinding
A few weeks ago I set off from home in West London on a 25km circular walk. Following paths and trails, flanked by trees, waterways and open spaces. With London’s reputation as one of the world’s most congested cities – I find that amazing.
Wayfinding Project Scope
It’s one of those conundrums – you’re going out to tender because you don’t have the internal expertise to fulfil an identified need. Yet for cost surety and ensure you hire the best person for the job, you need to be sufficiently knowledgeable to define exactly what you want. Leave anything open to interpretation and you’ll end up comparing apples
Wayfinding Project Process
If you’re about to procure or project manage a wayfinding project for the first time, this article will help you understand what to expect during the development process.
Why You Need a Wayfinding Audit and How To Go About It
To maintain the integrity of the investment, it is important that your wayfinding information is updated to reflect any changes to building structures, brand identities and use of space. Rather than introduce another layer of information or limit attention to the affected area, these changes should be integrated seamlessly within the existing wayfinding. Otherwise, you risk creating unnecessary visual clutter,
Contact Us
Tel. No: +44 20 8744 9283
Email: info@thevelvetprinciple.com