Wayfinding is more than signage
It’s the art and science of guiding people effortlessly through physical spaces.
The Velvet Principle is a London-based architectural graphics and wayfinding design consultancy with a rich and diverse portfolio. Since our foundation in 2010, we’ve had the privilege of working on notable mixed-use, shopping centre, residential, office and town centre projects. Helping to transform spaces into memorable experiences across the UK and beyond.
Our team draws on over thirty years’ experience in wayfinding consultancy – bringing together expertise in strategy development, design, tender management, and implementation.
This means that we’re able to shoulder day-to-day responsibility for fulfilling a project’s wayfinding requirements, freeing up resources to focus on other tasks.
Collaboration is at the heart of our approach. We work closely with clients and the wider team to get under the skin of the vision, objectives, and design intent. The result is an integrated solution tailored to the unique needs of the project; that fits seamlessly within its environment and helps create a sense of place.
Our Senior Team
Sian has 20+ years experience in strategy and marketing across a diverse range of sectors, working for organisations as varied as Coca-Cola, The National Physical Laboratory and Innovate UK. She is the former chair of The Sign Design Society, the professional association for people interested in wayfinding and sign design. She spends her spare time cycling, playing the saxophone and working with decorative textiles.
Over the last 20 years Sean has been designing the wayfinding for high profile developments worldwide. He started his wayfinding career at The Design Research Unit before moving to Leslie Jones Architects. Prior to founding The Velvet Principle, he was Operations Director at Saatchi and Saatchi X. Sean is an enthusiastic cyclist, petrol-head and since hanging up his boots enjoys watching a good game of rugby.