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Why You Need a Wayfinding Audit and How To Go About It

To maintain the integrity of the investment, it is important that your wayfinding information is updated to reflect any changes to building structures, brand identities and use of space. Rather than introduce another layer of information or limit attention to the affected area, these changes should be integrated seamlessly within the existing wayfinding. Otherwise, you risk creating unnecessary visual clutter, confusion and achieving lower than expected footfall. To do this successfully you need to know exactly what information is currently provided, in what form and where. In other words a wayfinding audit that catalogues the location, content and design parameters of your existing signs.

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The RIBA Plan of Work Framework for managing construction projects

When to Appoint Wayfinding Consultants?

Successful delivery of large complex building projects requires an extensive team of specialist providers. To avoid costly contract variations and make sure the project remains on track, the timing of these appointments is critical. As signs tend to be installed towards the end of the build, you’d be forgiven for thinking you don’t need to worry about the wayfinding until the latter stages. Do so at your peril – here we explain why you should consider appointing a wayfinding consultant during the concept design stage.

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Wayfinding Procurement

For most significant property development projects, sooner or later wayfinding or signage will come up on the to do list.  If it’s something you’ve not had to deal with recently or ever – trying to identify suitable suppliers could prove a little baffling.
Here’s a little guidance on how and where to find suitable suppliers for the job.

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Happy 12th Birthday

Happy 12th Birthday To Us!

It’s our 12th birthday – 12 years since we left the relative safety of the corporate world to set up The Velvet Principle.
A big thank you to all the wonderful people who’ve supported and worked with us over the last twelve years. May the adventures continue.

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Place Cells in the brain

The Brain Science of Wayfinding

It might surprise you, but work to understand the complexities of the brain processes involved in wayfinding and navigation has been a fertile area of academic research for many decades. Its importance was recognised in the award of the 2014 The Nobel Prize in Physiology or Medicine, to three research scientists. Here we discuss how the principles underpinning the development of wayfinding strategies reflect how our brains work. Proving, if you needed it, that wayfinding design is part art – part science.

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