What do Wayfinding Consultants Do?
Not really sure what wayfinding is or what a wayfinding consultant does? Here’s a quick explanation of what it is and isn’t and the role of the wayfinding consultant.
27/04/2022
News & Views
Read More »
Investing in a New Wayfinding Scheme? Make Sure You Include the Back of House
When designing a new wayfinding scheme, there is a tendency to focus on the main public spaces. Here we discuss why it’s important not to forget about the back of house requirements and some tips
23/11/2021
Digital Wayfinding Signage
AI, virtual/augmented reality and Internet of things might be stealing the tech limelight, but for wayfinding designers, the pace of change in digital screen technology is equally enthralling. The robustness and resolution seems to be
11/10/2021
Inclusive Wayfinding Design
Historically inclusive design has tended to focus on visual or mobility impairments, with minimal consideration for neurodiversity or hidden disabilities. Thanks to a series of high-profile campaigns by a number of charities and support organisations,
16/09/2021
Biophilic Wayfinding Design
What are the benefits of biophilic design and how can wayfinding and environmental graphic design contribute. In this post we explore the evidence and discuss the different components that make up biophilic design
14/09/2021
Assessing Wayfinding Schemes
When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as
07/09/2021
Lifecycle Approach to Wayfinding Design
A key sustainability challenge for anyone involved in commissioning, designing or manufacturing wayfinding signs, is to think well beyond day one. To future -proof and lengthen the operational life of the information, by really exploring
02/06/2021
Wayfinding Scheme Maintenance
When specifying a new wayfinding system, it’s important to factor in the ongoing maintenance costs. Beyond ensuring the physical infrastructure is safe and kept in good order, you need to think about how frequently the
14/04/2021
Strategies for Sustainable Wayfinding Design
When it comes to sustainable wayfinding design – material selection and dematerialisation strategies are an obvious focus. However, to ensure that the end result is fit for purpose, future proofed and contributes positively to
11/03/2021
Celebrating 10 Years
Share on email Share on linkedin Share on twitter Share on pinterest June 2020 marked The Velvet Principle’s 10th anniversary. When we started developing plans for celebrating this milestone late last year, little did we
05/06/2020
Icons, Pictograms And Symbols
Anyone involved in the world of wayfinding and sign design is likely to come across the terms pictogram, icon and symbol sooner rather than later. As jargon goes these terms, are pretty innocuous. But
30/04/2020
Wayfinding Language
Every sector, discipline and business establishes its own language. Using single words or acronyms to represent more complex constructs that act as communication shortcuts. It’s all very well if you’re in the know, but it
30/04/2020
Contact Us
Tel. No: +44 20 8744 9283
Email: hello@thevelvetprinciple.co.uk