Skip to content

News & Views

Composite images of different uses of digital screens in wayfinding signage

Digital Wayfinding Signage

AI, virtual/augmented reality and Internet of things might be stealing the tech limelight, but for wayfinding designers, the pace of change in digital screen technology is equally enthralling. The robustness and resolution seems to be

Read More »
Examples of different inclusive design initiatives focussed on invisible disabilities

Inclusive Wayfinding Design

Historically inclusive design has tended to focus on visual or mobility impairments, with minimal consideration for neurodiversity or hidden disabilities. Thanks to a series of high-profile campaigns by a number of charities and support organisations,

Read More »
Examples of biophilic principles applied to environmental graphics

Biophilic Wayfinding Design

What are the benefits of biophilic design and how can wayfinding and environmental graphic design contribute. In this post we explore the evidence and discuss the different components that make up biophilic design

Read More »
How to assess your wayfinding

Assessing Wayfinding Schemes

When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as

Read More »

Lifecycle Approach to Wayfinding Design

A key sustainability challenge for anyone involved in commissioning, designing or manufacturing wayfinding signs, is to think well beyond day one. To future -proof and lengthen the operational life of the information, by really exploring

Read More »
Composite image of different signs

Wayfinding Scheme Maintenance

When specifying a new wayfinding system, it’s important to factor in the ongoing maintenance costs. Beyond ensuring the physical infrastructure is safe and kept in good order, you need to think about how frequently the

Read More »
Large figure 10 in white letters against a purple velvet background

Celebrating 10 Years

Share on email Share on linkedin Share on twitter Share on pinterest June 2020 marked The Velvet Principle’s 10th anniversary. When we started developing plans for celebrating this milestone late last year, little did we

Read More »
Department of Transport pictograms showing various symbols as black outlines

Icons, Pictograms And Symbols

Anyone involved in the world of wayfinding and sign design is likely to come across the terms pictogram, icon and symbol sooner rather than later. As jargon goes these terms, are pretty innocuous. But

Read More »
Composite image of different sign types

Wayfinding Language

Every sector, discipline and business establishes its own language. Using single words or acronyms to represent more complex constructs that act as communication shortcuts. It’s all very well if you’re in the know, but it

Read More »