Categories
Digital Wayfinding Signage
AI, virtual/augmented reality and Internet of things might be stealing the tech limelight, but for wayfinding designers, the pace of change in digital screen technology is equally enthralling. The robustness and resolution seems to be
Inclusive Wayfinding Design
Historically inclusive design has tended to focus on visual or mobility impairments, with minimal consideration for neurodiversity or hidden disabilities. Thanks to a series of high-profile campaigns by a number of charities and support organisations,
Biophilic Wayfinding Design
What are the benefits of biophilic design and how can wayfinding and environmental graphic design contribute. In this post we explore the evidence and discuss the different components that make up biophilic design
Assessing Wayfinding Schemes
When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as
Lifecycle Approach to Wayfinding Design
A key sustainability challenge for anyone involved in commissioning, designing or manufacturing wayfinding signs, is to think well beyond day one. To future -proof and lengthen the operational life of the information, by really exploring
Wayfinding Scheme Maintenance
When specifying a new wayfinding system, it’s important to factor in the ongoing maintenance costs. Beyond ensuring the physical infrastructure is safe and kept in good order, you need to think about how frequently the
Strategies for Sustainable Wayfinding Design
When it comes to sustainable wayfinding design – material selection and dematerialisation strategies are an obvious focus. However, to ensure that the end result is fit for purpose, future proofed and contributes positively to
Celebrating 10 Years
Share on email Share on linkedin Share on twitter Share on pinterest June 2020 marked The Velvet Principle’s 10th anniversary. When we started developing plans for celebrating this milestone late last year, little did we
Icons, Pictograms And Symbols
Anyone involved in the world of wayfinding and sign design is likely to come across the terms pictogram, icon and symbol sooner rather than later. As jargon goes these terms, are pretty innocuous. But
Wayfinding Language
Every sector, discipline and business establishes its own language. Using single words or acronyms to represent more complex constructs that act as communication shortcuts. It’s all very well if you’re in the know, but it
The Art Of Vertical Banner Design
Vertical banner signs are frequently seen on the sides of buildings and shops or fixed to lampposts. For multi-storey buildings, applying high level, banner signs can help cut through the visual noise and increase visibility
Importance Of Landmarks in Wayfinding
Highlighted in Kevin Lynch’s seminal book on urban planning The Image of the City, landmarks play an important role in helping us understand a place. Not only do they provide the datum points that help
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