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Composite image of different sign types

Wayfinding Language

Every sector, discipline and business establishes its own language. Using single words or acronyms to represent more complex constructs that act as communication shortcuts. It’s all very well if you’re in the know, but it

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Creative design for an entrance identification sign to a car park

The Art Of Vertical Banner Design

Vertical banner signs are frequently seen on the sides of buildings and shops or fixed to lampposts. For multi-storey buildings, applying high level, banner signs can help cut through the visual noise and increase visibility

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Pool of London Wayfinding Sign Design

Importance Of Landmarks in Wayfinding

Highlighted in Kevin Lynch’s seminal book on urban planning The Image of the City, landmarks play an important role in helping us understand a place. Not only do they provide the datum points that help

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Arrow wayfinding sign

What is Wayfinding?

So often we come across wayfinding being erroneously equated as another word for signs. To put the record straight, wayfinding is a recognised, albeit niche design discipline. There is a raft of specialist

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