Clippers Quay, Salford: Residential Wayfinding Signage
Brief: External Wayfinding & Sign Design
Client: Grainger plc
Sector: Residential
Clippers Quay is a 600 home, build to rent development located in one of the north-west’s most significant cultural, sporting and leisure destinations. Spread across three buildings, Clippers Quay offers an extensive range of shared amenities. These include a private gym, resident’s lounge, gardens and a river-facing public realm.
To help attract and retain residents, the client wanted a bespoke residential wayfinding design to communicate the brand and encourage residents to explore and use these amenities. The wayfinding also needed to welcome and invite visitors in to take advantage of the retail offers and so enliven the environment.
The outcome is a unique design, with a flat panel at the base gradually transitioning up the length of the totem, to a curve at the top. This concept is carried through into the internal signs, with the level identification and directional prompts similarly evolving from flat to curved along the horizontal or vertical planes.
The design of the sign forms express ‘the building as the brand’. They have an important role in connecting distant views of 20 Fenchurch St, with the relatively unrecognisable perspective when viewed up close. The signs represent the building at a human scale, providing wayfinding cues to visitors as they approach at street level and confirmation that they have arrived.
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