K&L Gates Offices, London
Client: LSM Design, K&L Gates
Brief: Manifestation and Sign Design
Sector: Commercial Offices
The Velvet Principle were originally approached by interior architects Lehman Smith McLeish to design the entrance graphics, room identification signs and manifestation for the award winning London offices of this international law firm.
Located within The One New Change development, the client wanted the office graphics to reflect the iconic design of the building whilst remaining true to the brand guidelines. The graphics conformed to the brand logotype, with a 3D design that aligned with the angular lines of the building architecture.
Similarly the glass film has a design relationship with the external glazing treatment. The printed pattern fades from the centre to the edges creating a unique ethereal effect.
We were subsequently commissioned to design a mix of monument signs, manifestation and reception and office graphics for K&L Gates offices in Doha, Milan, Paris, Australia and the US.