Brief:
Manifestation & Sign Design
Client:
K&L Gates, LSM Design
Sector:
Commercial Offices
The wayfinding brief included the design of the building identifications signs at the main visitor’s entrance, the reception graphics, apartment numbering as well as route guidance through the building. The design of the signs celebrates Southampton’s cruise ship heritage and the port’s status as one of the busiest water gateways to the UK. The shapes of the sign forms and graphics nod to the Golden Age of Travel and the penchant for bold ship hull graphics, so evocative of iconography of that time.
Similarly the glass film has a design relationship with the external glazing treatment. The printed pattern fades from the centre to the edges creating a unique ethereal effect.
We were subsequently commissioned to design a mix of monument signs, manifestation and reception and office graphics for K&L Gates offices in Doha, Milan, Paris, Australia and the US.
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