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Pool of London Wayfinding Sign Design

Importance Of Landmarks in Wayfinding

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Highlighted in Kevin Lynch’s seminal book on urban planning The Image of the City, landmarks play an important role in helping us understand a place. Not only do they provide the datum points that help us build a mental map, we rely on them to find our way round. Therefore, an audit of the local context to identify potential landmarks should be a key input in the development of a wayfinding strategy.

Arrow wayfinding sign

What is Wayfinding?

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So often we come across wayfinding being erroneously equated as another word for signs. To put the record straight, wayfinding is a recognised, albeit niche design discipline. There is a raft of specialist wayfinding consultancies whose business it is to design solutions to increase legibility and help people find their way round buildings, towns and cities. Where signs may or equally may not be part of the solution.