Every sector, discipline and business establishes its own language. Using single words or acronyms to represent more complex constructs that act as communication shortcuts. It’s all very well if you’re in the know, but it can be a huge barrier… Read More »Wayfinding Language
Vertical banner signs are frequently seen on the sides of buildings and shops or fixed to lampposts. For multi-storey buildings, applying high level, banner signs can help cut through the visual noise and increase visibility of the brand, destination or… Read More »The Art Of Vertical Banner Design
Highlighted in Kevin Lynch’s seminal book on urban planning The Image of the City, landmarks play an important role in helping us understand a place. Not only do they provide the datum points that help us build a mental map,… Read More »Importance Of Landmarks in Wayfinding
So often we come across wayfinding being erroneously equated as another word for signs. To put the record straight, wayfinding is a recognised, albeit niche design discipline. There is a raft of specialist wayfinding consultancies whose business it is to… Read More »What is Wayfinding?
