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Wayfinding Signage for the Fire Service

In November 2020, amendments to The Building Regulations 2010 came into force. Responding to the recommendations from the Independent Review of Building, following the Grenfell Tower tragedy, these new regulations cover wayfinding signage requirements for the fire service for all apartment buildings over 11m in height with specifications for location, position, typeface and nomenclature.

Getting Hairy with It

November is the month when normally clean-shaven males put those razors away and give the Mo a go – all in the name of charity.
The Velvet Principle’s Creative Director, Sean has been keeping us all entertained with daily updates

Solstice Apartments

Latest apartment wayfinding scheme, designed and implemented for Grainger. Solstice Apartments based in the commercial heart of Milton Keynes offers 139 rental homes across six floors. The design of the wayfinding aligns with the internal finishes and brand identity, encapsulating… Read More »Solstice Apartments

Celebrating 10 Years

June 2020 marked The Velvet Principle’s 10th anniversary. When we started developing plans for celebrating this milestone late last year, little did we imagine that our birthday would fall during a worldwide pandemic.  Any ideas of a party to mark… Read More »Celebrating 10 Years

Icons, Pictograms And Symbols

Anyone involved in the world of wayfinding and sign design is likely to come across the terms pictogram, icon and symbol sooner rather than later. As jargon goes these terms, are pretty innocuous. But what’s the difference between an icon, pictogram and symbol? We give our view on their different uses in wayfinding design.

The Language Of Wayfinding Consultancy

Every sector, discipline and business establishes its own language. Using single words or acronyms to represent more complex constructs that act as communication shortcuts. It’s all very well if you’re in the know, but it can be a huge barrier to understanding if you’re not. So for anyone experiencing his or her first encounter with the world of wayfinding we thought it would be helpful to put together a bit of a checklist.

Digital Screens for Wayfinding Applications

AI, virtual/augmented reality and Internet of things might be stealing the tech limelight, but for wayfinding designers, the pace of change in digital screen technology is equally enthralling. The robustness and resolution seems to be accelerating along with a relative reduction in price (and increase in acronyms). Are we approaching a tipping point when it comes to the cost of incorporating digital screens in wayfinding signs?

Evaluating the Performance of Wayfinding Schemes

When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as a whole? Here we explore different ways for evaluating the performance of wayfinding schemes.

The Art Of Vertical Banner Sign Design

Vertical banner signs are frequently seen on the sides of buildings and shops or fixed to lampposts. For multi-storey buildings, applying high level, banner signs can help cut through the visual noise and increase visibility of the brand, destination or promotional message. When it comes to the layout should the letters read from the bottom to top or vice versa?

Inclusive Design It’s About Designing for All

Historically inclusive design has tended to focus on visual or mobility impairments, with minimal consideration for neurodiversity or hidden disabilities. Thanks to a series of high-profile campaigns by a number of charities and support organisations, in recent years, things are changing. In the wayfinding world, the successful accessible toilets campaign by Crohn’s & Colitis UK is one that comes to mind. When it comes to inclusive design for cognitive impairments, there is still much work to be done.