There are many reasons for wanting to prevent guests from accessing back of house areas – particularly within the hospitality, restaurant and leisure sectors. But when you’ve invested in creating a welcoming and inviting environment, placing official looking prohibitive signs… Read More »Restricting Access to Back of House by Design – Without Alienating Guests
Finding your way round large complex festival sites can be challenging – here’s some practical guidance to help increase the effectiveness of festival wayfinding.
In May 2025 The Velvet Principle celebrate its 15th birthday. Leaving the comfort of paid employment to go it alone is probably one of the scariest and most rewarding things both founders have ever done. None of it would have… Read More »Celebrating 15 Years of The Velvet Principle
How many times have you been in a briefing meeting for a new wayfinding project, only to discover there’s a significant gap between the client’s vision and the budget allocated to the signs package? In this post we discuss a… Read More »How to Calculate a Realistic Budget for a Wayfinding Signage Project
Tasked with designing a pedestrian map or plan as part of a wayfinding scheme? Here’s some of the key things you need to consider to ensure that it can be easily understood and interpreted
Seeking feedback from a range of different perspectives is an important part of the design review process. However, when you’re busy juggling competing priorities, or up against deadlines that could have financial consequences if missed, it can be difficult to… Read More »Design, Review, Revise, Repeat
Last week The Velvet Principle attended a symposium hosted by the SDS and SEGD London Chapter focussing on inclusive design for wayfinding information. The event featured a series of thought-provoking presentations exploring the ‘what, why, when and how’ of inclusive… Read More »Inclusive Wayfinding Information Design
The design of the wayfinding signs needed to align with the client’s sustainability and wellness targets – BREEAM Outstanding and WELL Core Gold. To meet these challenges the design minimised the volume of material by applying the information as individual… Read More »n2 Sustainable Office Wayfinding Design
With the emphasis in design consultancy tending to be on the new and innovative, we’ve come to expect detailed design reports and strategies; multi-component product specifications and manufacturing lead times spanning several months. But sometimes low tech solutions, that just… Read More »Great Example of Low Tech Wayfinding Design
Cost-effective and pragmatic sign design implemented across five apartment buildings within the Phoenix Community Housing estate, to comply with Fire Safety Regulations
