News & Views
When designing a new wayfinding scheme a range of methodologies can be used to test and shape the outcome. But how can we assess the contribution to the performance of the business or destination as
A key sustainability challenge for anyone involved in commissioning, designing or manufacturing wayfinding signs, is to think well beyond day one. To future -proof and lengthen the operational life of the information, by really exploring
When specifying a new wayfinding system, it’s important to factor in the ongoing maintenance costs. Beyond ensuring the physical infrastructure is safe and kept in good order, you need to think about how frequently the
When it comes to sustainable wayfinding design – material selection and dematerialisation strategies are an obvious focus. However, to ensure that the end result is fit for purpose, future proofed and contributes positively to the
Share on email Share on linkedin Share on twitter Share on pinterest June 2020 marked The Velvet Principle’s 10th anniversary. When we started developing plans for celebrating this milestone late last year, little did we
Anyone involved in the world of wayfinding and sign design is likely to come across the terms pictogram, icon and symbol sooner rather than later. As jargon goes these terms, are pretty innocuous. But what’s
Every sector, discipline and business establishes its own language. Using single words or acronyms to represent more complex constructs that act as communication shortcuts. It’s all very well if you’re in the know, but it
Vertical banner signs are frequently seen on the sides of buildings and shops or fixed to lampposts. For multi-storey buildings, applying high level, banner signs can help cut through the visual noise and increase visibility
Highlighted in Kevin Lynch’s seminal book on urban planning The Image of the City, landmarks play an important role in helping us understand a place. Not only do they provide the datum points that help
So often we come across wayfinding being erroneously equated as another word for signs. To put the record straight, wayfinding is a recognised, albeit niche design discipline. There is a raft of specialist wayfinding consultancies
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