News & Views
There are many reasons for wanting to prevent guests from accessing back of house areas – particularly within the hospitality, restaurant and leisure sectors. But when you’ve invested in creating a welcoming and inviting environment,
Finding your way round large complex festival sites can be challenging – here’s some practical guidance to help increase the effectiveness of festival wayfinding.
In May 2025 The Velvet Principle celebrate its 15th birthday. Leaving the comfort of paid employment to go it alone is probably one of the scariest and most rewarding things both founders have ever done.
How many times have you been in a briefing meeting for a new wayfinding project, only to discover there’s a significant gap between the client’s vision and the budget allocated to the signs package? In
Tasked with designing a pedestrian map or plan as part of a wayfinding scheme? Here’s some of the key things you need to consider to ensure that it can be easily understood and interpreted
Seeking feedback from a range of different perspectives is an important part of the design review process. However, when you’re busy juggling competing priorities, or up against deadlines that could have financial consequences if missed,
Last week The Velvet Principle attended a symposium hosted by the SDS and SEGD London Chapter focussing on inclusive design for wayfinding information. The event featured a series of thought-provoking presentations exploring the ‘what, why,
The design of the wayfinding signs needed to align with the client’s sustainability and wellness targets – BREEAM Outstanding and WELL Core Gold. To meet these challenges the design minimised the volume of material by
With the emphasis in design consultancy tending to be on the new and innovative, we’ve come to expect detailed design reports and strategies; multi-component product specifications and manufacturing lead times spanning several months. But sometimes
Cost-effective and pragmatic sign design implemented across five apartment buildings within the Phoenix Community Housing estate, to comply with Fire Safety Regulations
Beyond the aesthetics, colour has an important functional role in wayfinding design. Colour is often used to distinguish between floor levels, routes and different activity zones. For many people, colour offers a very clear and
The Government has launched a £200m fund to help Local Authorities make improvements and upgrade pedestrian and cycle routes and paths. Clearly creating safe and attractive routes is critical if we’re to be persuaded to
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