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Celebrating 15 Years of The Velvet Principle

In May 2025 The Velvet Principle celebrate its 15th birthday. Leaving the comfort of paid employment to go it alone is probably one of the scariest and most rewarding things both founders have ever done. None of it would have been possible without the amazing clients and people we've had the great privilege to work with along the way. We heartily thank you for all your support and for putting your trust in us.
Thumb prints of images from past wayfinding projects

May 2025 sees The Velvet Principle’s celebrate our 15th birthday … that’s fifteen years of delivering wayfinding consultancy projects across the UK and beyond. Setting up a new business in 2010, just as the UK was emerging from a global financial crisis was not the most auspicious time to go it alone. We’ve learnt a lot and we’d be lying if we said there haven’t been a few tricky moments along the way, but then we didn’t think it would be easy. 

Knowing what we know now would we have decided to leave the comfort of paid employment 15 years ago? … Absolutely! We’ve been very fortunate to work with some lovely clients on great projects across the UK as well as internationally. Giving us the opportunity to get to know places, we might not otherwise have had the chance to visit. Yes there have been a few long days and sleepless nights, but somehow putting in the extra hours doesn’t feel so bad when it’s your own business.

Central to everything is the trust clients have put in us to deliver their projects. It’s a responsiblity we’ve never taken lightly throughout our fifteen year journey. To all those we’ve worked with and supported us through the years – thank you. We could never and done it without you!