
Contact Us
Tel. No: +44 20 8744 2884
Email: hello@thevelvetprinciple.co.uk
Over the summer members of The Velvet Principle team spent a couple of long weekends working as volunteer stewards at two festivals. Our roles primarily involved checking wrist bands at different entry points; or roaming the arena and campsites – answering queries and generally being ears and eyes to ensure that all festival goers had a safe and enjoyable experience. Perhaps unsurprisingly most of the queries were wayfinding related.
We fully appreciate the challenges faced by festival organisers when it comes to providing information to help customers navigate site:
When it’s your day job you can’t help but assess the effectiveness of the wayfinding information you meet away from the office. Although there is no substitute for a carefully considered strategy, created by an experienced wayfinding professional, below are some key things for festival organisers to consider:
The above covers opportunities for improving the effectiveness of what one or both organisers were already providing. But if you really want to deliver a high level of customer service and maximise the festival experience a more strategic approach is recommended
While some of these interventions may involve installing signage thereby adding to costs, there are a range of other tools that could be used to assist with navigation – such as lighting, defined pathways/fencing and landmarks. However, a considered, future-proofed design and robust material selection, could enable the signs to be reused again and again.
Tel. No: +44 20 8744 2884
Email: hello@thevelvetprinciple.co.uk